Brand | MacMORGAN

Brand Experience

We help you build brands that engage and infiltrate through personalisation

Consulting Offerings

STRATEGIC PLANNING

The creation of a plan which provides the Why, What and How you will deliver commercial growth in the next 1-3 years.

POSITIONING AND EQUITY MANAGEMENT

The development of your strategic brand promise, and how this translates to your brand product & services to build overall brand equity.

INTEGRATED MARKETING COMMUNICATIONS

The development of your IMC brief and process for a genuine integrated agency response.

NEW PRODUCT INNOVATION

The development of a new product pipeline, utilising leading edge design thinking methodology. 

MARKETING PROCESS REDESIGN

The design or improvement of major processes, which are critical to in market delivery.

 
 
 
 
 

Capability Programs

MORGANISER MARKETING EXCELLENCE

The 7 steps for marketing led growth, developed and delivered by global CMOs.  Rated 4.7/5 by more than 8000 marketers. 

STRATEGIC BRIEF WRITING

How to write a world class brief that will provide the clarity and focus for your agencies to deliver world class ideas.

ADVANCED INSIGHTS

How to synthesize multiple sources of knowledge into deep insights that change consumer behaviour.

DESIGN THINKING FOR INNOVATION

How to develop disruptive new product & service ideas, utilising leading edge design thinking methodology. 

 
 
 
 

CONTACT

US

M: +61 408 769 029

E: rowena@macmorgan.co

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