Strategic Brief Writing
How to write a world class brief that will provide the clarity and focus for your agencies to deliver world class ideas.
½ day, hands on workshop covering the 4 Steps for Effective Briefs
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Step 1: Defining success: linking consumer behaviour change to commerce
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Step 2: Deciding your Strategy: how do you improve the consumers life?
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Step 3: Developing compelling insights - that engage and change behaviour
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Step 4: Detail - what you would like to see as a response from your agency
World class briefing format - proven in more than 50 “top 500” companies
This is valuable as.....
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Brief writing is a critical skill in marketing, and requires training. Poor briefs result in poor work from your agencies
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Great briefs reduce time, cost and frustration!
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Great briefs get consistently great work
DELIVERABLES
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Training materials
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Hands on application
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Brief Assessment tool
BEST FOR
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Marketing teams
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Agency teams
TIMEFRAME
1/2 Day workshop
TAKEAWAYS
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Briefing format
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Training materials
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Brief evaluation tool
MacMORGAN have proudly led briefing training for hundreds of companies including......
