Strategic Brief Writing | MacMORGAN

Strategic Brief  Writing

How to write a world class brief that will provide the clarity and focus for your agencies to deliver world class ideas.

½ day, hands on workshop covering the 4 Steps for Effective Briefs

  • Step 1: Defining success:  linking consumer behaviour change to commerce

  • Step 2: Deciding your Strategy: how do you improve the consumers life?  

  • Step 3: Developing compelling insights - that engage and change behaviour

  • Step 4: Detail - what you would like to see as a response from your agency

 

World class briefing format - proven in more than 50 “top 500” companies

This is valuable as.....

  • Brief writing is a critical skill in marketing, and requires training. Poor briefs result in poor work from your agencies

  • Great briefs reduce time, cost and frustration!

  • Great briefs get consistently great work

DELIVERABLES

  • Training materials

  • Hands on application

  • Brief Assessment tool

BEST FOR

  • Marketing teams

  • Agency teams

TIMEFRAME

1/2 Day workshop

TAKEAWAYS

  • Briefing format

  • Training materials

  • Brief evaluation tool

MacMORGAN have proudly led briefing training for hundreds of companies including......

CONTACT

US

M: +61 432 906 790

E: Rowena@macmorgan.co

  • LinkedIn Social Icon
  • Facebook
  • YouTube

FIND
US