Marketing Process Redesign

The design or improvement of major brand / marketing / cross functional processes, which are critical to in market delivery.

This is valuable as.....

Marketing continues to transform and processes need to be redesigned to harness and integrate changes in consumer behaviour
With restructures happening consistently, often processes are no longer fit for purpose. They need to be redesigned with the new organisation design
If processes have multiple pain points that are not addressed, it creates unproductive team tension and reduces employee engagement

This is a bespoke approach, where we leverage our “define, design, do” approach and the expert knowledge of your teams, to redesign processes, train them across your teams, and put in place clear roles and responsibilities for ongoing sustainability.

DELIVERABLES

Define: Executive insights on what are the pain points, and what is the root cause
Decide: The process(es) requiring redesign, and the right team members
Do: Rollout the new process, test in practice and refine. Build team capability in use of the process