Integrated Marketing Communications (IMC)
The development of a consumer centred IMC brief, co-created with multiple agencies, and with a clear process for a genuine integrated agency response.
This is valuable as.....
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Integrated Marketing Communications becomes convaluted because of multiple agency stakeholders, and poorly written briefs, resulting in excessive rework and frustration
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This process will deliver a strategic and aligned brief by the end of a 1 day workshop
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The process has been proven to reduce IMC start to finish timelines by up to 50%
This is a structured and facilitated process, where we review all of the marketing team inputs and preparations, run a workshop with all teams, and follow up post to support agency outputs.
DELIVERABLES
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IMC Briefing template
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IMC Process - for strategic and executional agency response
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1 Day workshop - where brief is co-created between brand teams and agencies
BEST FOR
Marketing teams with their agencies
*Note: this can be run simultaneously for different brands within 1 company
TIMEFRAME
Approximately 2-3 weeks
TAKEAWAYS
The IMC brief, the IMC process and all of the tools to support.
MacMORGAN have proudly led integrated marketing communications workshops for.....
