Integrated Marketing Communications (IMC)
The development of a consumer centred IMC brief, co-created with multiple agencies, and with a clear process for a genuine integrated agency response.
This is valuable as.....
Integrated Marketing Communications becomes convaluted because of multiple agency stakeholders, and poorly written briefs, resulting in excessive rework and frustration
This process will deliver a strategic and aligned brief by the end of a 1 day workshop
The process has been proven to reduce IMC start to finish timelines by up to 50%
This is a structured and facilitated process, where we review all of the marketing team inputs and preparations, run a workshop with all teams, and follow up post to support agency outputs.
IMC Briefing template
IMC Process - for strategic and executional agency response
1 Day workshop - where brief is co-created between brand teams and agencies
Marketing teams with their agencies
*Note: this can be run simultaneously for different brands within 1 company
Approximately 2-3 weeks
The IMC brief, the IMC process and all of the tools to support.