Integrated Marketing Communications | MacMORGAN
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Integrated Marketing Communications (IMC)

The development of a consumer centred IMC brief, co-created with multiple agencies,  and with a clear process for a genuine integrated agency response.

This is valuable as.....

  • Integrated Marketing Communications becomes convaluted because of multiple agency stakeholders, and poorly written briefs, resulting in excessive rework and frustration 

  • This process will deliver a strategic and aligned brief by the end of a 1 day workshop

  • The process has been proven to reduce IMC start to finish timelines by up to 50% 

 

This is a structured and facilitated process, where we review all of the marketing team inputs and preparations, run a workshop with all teams, and follow up post to support agency outputs.

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DELIVERABLES

  • IMC Briefing template

  • IMC Process - for strategic and executional agency response

  • 1 Day workshop - where brief is co-created between brand teams and agencies

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BEST FOR

Marketing teams with their agencies

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*Note: this can be run simultaneously for different brands within 1 company

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TIMEFRAME

Approximately 2-3 weeks

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TAKEAWAYS

The IMC brief, the IMC process and all of the tools to support. 

MacMORGAN have proudly led integrated marketing communications workshops for.....

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