New Product Innovation
The development of an innovative new product pipeline, utilising leading edge design thinking methodology adapted for commercial teams and anchored in consumer insight.
This is valuable as.....
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80% of new products fail. This is because they are not truly meeting an unfulfilled consumer need
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Creativity is a muscle - which requires practice! This process lets you become faster and better at creating break though new products ongoing
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Opportunities to engage your customers in building shared innovations
This is a structured and facilitated process, where we review current pipeline, recent brand success and category success, to identify critical drivers.
DELIVERABLES
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New Product Ideas
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Team knowledge of the design thinking process for ongoing innovation
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1 Day workshop - where ideation occurs
BEST FOR
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Marketing / Innovation teams with their agencies
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Sales teams with customers
*Note: this can be run simultaneously for different brands or segments within 1 company
TIMEFRAME
Approximately 2-3 weeks
TAKEAWAYS
New Product Ideas (for testing), Design Thinking Process
MacMORGAN have proudly led new product innovation workshops for.....
