New Product Innovation
The development of an innovative new product pipeline, utilising leading edge design thinking methodology adapted for commercial teams and anchored in consumer insight.
This is valuable as.....
80% of new products fail. This is because they are not truly meeting an unfulfilled consumer need
Creativity is a muscle - which requires practice! This process lets you become faster and better at creating break though new products ongoing
Opportunities to engage your customers in building shared innovations
This is a structured and facilitated process, where we review current pipeline, recent brand success and category success, to identify critical drivers.
New Product Ideas
Team knowledge of the design thinking process for ongoing innovation
1 Day workshop - where ideation occurs
Marketing / Innovation teams with their agencies
Sales teams with customers
*Note: this can be run simultaneously for different brands or segments within 1 company
Approximately 2-3 weeks
New Product Ideas (for testing), Design Thinking Process