New Product Innovation | MacMORGAN

New Product Innovation

The development of an innovative new product pipeline, utilising leading edge design thinking methodology adapted for commercial teams and anchored in consumer insight.

This is valuable as.....

  • 80% of new products fail. This is because they are not truly meeting an unfulfilled consumer need

  • Creativity is a muscle - which requires practice! This process lets you become faster and better at creating break though new products ongoing

  • Opportunities to engage your customers in building shared innovations

This is a structured and facilitated process, where we review current pipeline, recent brand success and category success, to identify critical drivers.

DELIVERABLES

  • New Product Ideas

  • Team knowledge of the design thinking process for ongoing innovation  

  • 1 Day workshop - where ideation occurs

BEST FOR

  • Marketing / Innovation teams with their agencies

  • Sales teams with customers

 

*Note: this can be run simultaneously for different brands or segments within 1 company

TIMEFRAME

Approximately 2-3 weeks

TAKEAWAYS

New Product Ideas (for testing), Design Thinking Process

MacMORGAN have proudly led new product innovation workshops for.....

CONTACT

US

M: +61 408 769 029

E: rowena@macmorgan.co

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