New Product Innovation

The development of an innovative new product pipeline, utilising leading edge design thinking methodology adapted for commercial teams and anchored in consumer insight.

This is valuable as.....

  • 80% of new products fail. This is because they are not truly meeting an unfulfilled consumer need

  • Creativity is a muscle - which requires practice! This process lets you become faster and better at creating break though new products ongoing

  • Opportunities to engage your customers in building shared innovations

This is a structured and facilitated process, where we review current pipeline, recent brand success and category success, to identify critical drivers.

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DELIVERABLES

  • New Product Ideas

  • Team knowledge of the design thinking process for ongoing innovation  

  • 1 Day workshop - where ideation occurs

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BEST FOR

  • Marketing / Innovation teams with their agencies

  • Sales teams with customers

 

*Note: this can be run simultaneously for different brands or segments within 1 company

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TIMEFRAME

Approximately 2-3 weeks

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TAKEAWAYS

New Product Ideas (for testing), Design Thinking Process

MacMORGAN have proudly led new product innovation workshops for.....

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