Morganiser Marketing Excellence
The 7 critical steps to marketing excellence. This program provides an end to end view of how to define your strategy, all the way through to briefs, ideas and measuring outcomes.
1 day, experiential workshop covering the 7 Steps for Marketing Excellence
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Step 1: Defining success: linking consumer behaviour change to commerce
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Step 2: Deciding your Strategy: how do you improve the consumers life?
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Step 3: Developing compelling insights - that engage and change behaviour
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Step 4: Developing Meaningful Briefs - that consistently get great creative
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Step 5: Defining & Evaluating Ideas - to assess whether the creative is any good
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Step 6: Turning Ideas into touchpoint stories - across different mediums
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Step 7: Measuring results - that prove the value of marketing
This is valuable as.....
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It teaches the unique skills that marketing contributes to business growth
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Proven tools that are principle based, and developed from real experience
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Provides 5 years of experience in just 1 day
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Valuable to any person involved in creative development - client, agency or media owner side
DELIVERABLES
The Morganiser - an A5 cheat sheet that helps marketers feedback on ideas with their agencies.
BEST FOR
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Marketing teams,
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Agency teams
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Sales teams selling to marketers
TIMEFRAME
1 Day workshop
TAKEAWAYS
Training materials, “the Morganiser” - A5 laminated idea evaluation & feedback tool 12 weeks of short reminder videos with additional tips and tricks - for embedding the learning
MacMORGAN have proudly delivered Morganiser Marketing Excellence for more than 8000 marketers across the world.......
4.7/5
Average rating
......and many more
WHAT PEOPLE SAY
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