Morganiser Marketing Excellence | MacMORGAN

Morganiser Marketing Excellence

The 7 critical steps to marketing excellence.  This program provides an end to end view of how to define your strategy, all the way through to briefs, ideas and measuring outcomes.  

1 day, experiential workshop covering the 7 Steps for Marketing Excellence

  • Step 1: Defining success: linking consumer behaviour change to commerce

  • Step 2: Deciding your Strategy: how do you improve the consumers life?  

  • Step 3: Developing compelling insights - that engage and change behaviour

  • Step 4: Developing Meaningful Briefs - that consistently get great creative 

  • Step 5:  Defining & Evaluating Ideas - to assess whether the creative is any good

  • Step 6:  Turning Ideas into touchpoint stories - across different mediums

  • Step 7:  Measuring results - that prove the value of marketing

This is valuable as.....

  • It teaches the unique skills that marketing contributes to business growth 

  • Proven tools that are principle based, and developed from real experience

  • Provides 5 years of experience in just 1 day

  • Valuable to any person involved in creative development - client, agency or media owner side

DELIVERABLES

The Morganiser - an A5 cheat sheet that helps marketers feedback on ideas with their agencies.

BEST FOR

  • Marketing teams,

  • Agency teams

  • Sales teams selling to marketers

TIMEFRAME

1 Day workshop

TAKEAWAYS

Training materials, “the Morganiser” - A5 laminated idea evaluation & feedback tool 12 weeks of short reminder videos with additional tips and tricks - for embedding the learning

MacMORGAN have proudly delivered Morganiser Marketing Excellence for more than 8000 marketers across the world.......

4.7/5

Average rating

......and many more

WHAT PEOPLE SAY

—  Name, Title

CONTACT

US

M: +61 432 906 790

E: Rowena@macmorgan.co

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