Morganiser Marketing Excellence
The 7 critical steps to marketing excellence. This program provides an end to end view of how to define your strategy, all the way through to briefs, ideas and measuring outcomes.
1 day, experiential workshop covering the 7 Steps for Marketing Excellence
Step 1: Defining success: linking consumer behaviour change to commerce
Step 2: Deciding your Strategy: how do you improve the consumers life?
Step 3: Developing compelling insights - that engage and change behaviour
Step 4: Developing Meaningful Briefs - that consistently get great creative
Step 5: Defining & Evaluating Ideas - to assess whether the creative is any good
Step 6: Turning Ideas into touchpoint stories - across different mediums
Step 7: Measuring results - that prove the value of marketing
This is valuable as.....
It teaches the unique skills that marketing contributes to business growth
Proven tools that are principle based, and developed from real experience
Provides 5 years of experience in just 1 day
Valuable to any person involved in creative development - client, agency or media owner side
The Morganiser - an A5 cheat sheet that helps marketers feedback on ideas with their agencies.
Sales teams selling to marketers
1 Day workshop
Training materials, “the Morganiser” - A5 laminated idea evaluation & feedback tool 12 weeks of short reminder videos with additional tips and tricks - for embedding the learning
MacMORGAN have proudly delivered Morganiser Marketing Excellence for more than 8000 marketers across the world.......
......and many more
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