MacMORGAN Next Practice Marketing
Helping organisations operationally transform
to become customer-centric
Learning
Consulting
Culture
Innovation
Leisa Bacon
Director of Audiences
ABC
"The ABC Audiences division worked closely with Rowena & John from MacMORGAN, to improve our campaign process, which had been a source of frustration. The outcome and commitment to the process has been amazing! We now have an empowered, highly motivated, high functioning, ‘horizontal team’. Rowena’s unique way of leading through facilitation, by drawing on her own extensive experience, has ensured the team really own the outcome, which has been critical to the success."
MacMorgan Clients
What is Next Practice Marketing?
C-Suite understand they must shift from product push to customer first
But with greater pressure, complexity, & fewer resources - the question is not why, but how?
Business Pressures
More with Less
Innovation with BAU
More Competition
Complexity
New Specialist Teams
New Technologies
New Metrics
Capability
New Competencies
New Ways of Working
Reduced Training
MacMORGAN Helps You Transform
With the customer at the centre
Our 3 step Define, Decide, Do process helps you find the right focus to operationalise transformation
From a product-centric focus to customer experience (CX)
Finding the right CX focus for your business & brands
Developing culture from the inside-out - customer success from the outside-in
What Makes MacMORGAN Different?
We deliver growth solutions that stick
Customer Focused, Transformational Marketing
Seasoned Marketing Leadership
Australian Based Global Reach
We develop bespoke growth solutions designed for your culture - so they stick
Seasoned CMOs with global leadership experience for some of the world's biggest companies
Australian based with an office in Singapore - working with local and global brands
About Us
Respect. Honesty. Uncompromised.
Expertise. Partnership.
Our founder's Scottish roots has inspired the creation of a company with the highest professional qualities, anchored in values with the highest integrity.
Contact Us
Take the Conversation Further
To discuss how we can support your marketers to grow your business, get in touch.