I have 2 beautiful daughters - Charley aged 13, and Roxy aged 10. On any given day, they will love each other, and then just as quickly ...

There are some brands that are positioned as "value brands". These brands serve an important purpose, where the consumer is looking for ...

All of us are busy, and interact literally with hundreds of brands everyday - whether we consciously recognise it or not. As a marketer, ...