The Morganiser Difference
Developed and delivered by top global CMOs
Utilises CX Principles
Simple, smart tools that are easy to use
8,000
Marketers trained across the globe
4.8/5
Average course rating
>30
David's years of marketing experience
Filomena Maiese
Executive Director
iNova Pharmaceuticals
"I've been a long time advocate of Morganiser and have used
it to upskill marketing teams for over a decade. Because it is principle based, it has stood the test of time..."
Course Curriculum
The course will cover how to achieve commercial marketing success providing principles, processes & tools to drive an effective customer experience led approach. The Morganiser focuses on engaging the consumer for brand and business performance, providing 7 straightforward steps for marketing success, building your capability and your team’s success now, and for the future.
1
1
Success from identifying & changing consumer behaviour
2
Developing consumer insights from data, analytics & research
3
Developing & prioritising marketing strategy & planning
4
Maximising the contribution of agency partners
5
Identifying the most engaging & effective ideas
6
Delivering marketing execution with excellence
7
Measurement and improving capability
7
Steps for Marketing Excellence
Course Format
Live Virtual:
Split over 2 days
Day 1: Brilliant Briefs 10-3.30pm
Day 2: Ideas that Ignite 10-3.30pm
In Person
One day face to face program: 8:30-5pm
Weekly embedding EDM -
12 weeks with 3-5 minutes reminder video – for each key
topic, including additional tips
Free 1 hour consult –
to ensure the training has embedded into
your business
Access to training resources and Morganiser cheat sheet
Who is the course for?
Suitable for anyone involved in marketing or communications, which includes all levels of marketers, corporate communications, PR, customer marketing, and agencies - creative, media, digital, PR.
David Morgan is one of the world’s most senior and experienced marketing professionals, with over 30 years in global marketing leadership for several of the world’s largest companies including; Procter & Gamble, Citibank, Samsung, HBOS, Standard Chartered Bank, and Nestle
Companies Worked at:
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Samsung
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Standard Chartered Bank
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Citibank, Bank West
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Procter & Gamble
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Nestle
Industry guest speaker – organisations, academic groups and Mumbrella
Served on boards for several businesses including AANA, Simplot, Fonterra, Pacific Equity Partners, Shopper Media Group, Clanz (crypto) and Red Elephant
Lead mentor for The Marketing Academy
Learn Marketing from a Global CMO
