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Why Uncomfortable Growth?

Own Your Reinvention

The world has never been, or felt more uncertain.


With global pandemics and technological change alongside the challenges of modern life, people are feeling exhausted and overwhelmed.  

This is because humans are deeply wired to avoid uncertainty and fear.  While we are no longer fleeing from physical danger as we did in prehistoric times, our brains still respond in the same way to uncertainty.  It creates an automatic fear response:  Fight.  Flight.  Freeze.  


The good news though is we can rewire our brains, so we don't react with fear, but instead consciously choose to to act through fear, creating new possibilities and opportunities that bring meaning and growth 

That's where Uncomfortable Growth comes in. 

Combining pyschology and neuro science with growth principles, Uncomfortable Growth is a methodology which empowers you to turn fear and uncertainty into action.  It builds from Carol Dwecks ground breaking research on how to cultivate a growth mindset, but goes further in addressing the messy, difficult, frustrating and uncomfortable self doubts which hold us back

Uncomfortable Growth isn't easy.  It requires courage to understand and reframe your own fear triggers, so you can choose to act despite fear, and grow.  But by learning how to do this repeatedly over time, you further rewire your brain to know that 90% of fears live in our head (not reality) and with curiosity, courage and commitment you can create the future you want.  

Don't we all deserve that?


What is the Uncomfortable Growth Methodology?

We have all experienced the exhilaration of growth.  That feeling of expansion, achievement and fulfillment when we overcome challenges and learn something new.  It is even more rewarding when we look backwards and appreciate how far we have come and know our efforts have been worthwhile.

While growth is incredibly fulfilling, it is not easy, or a given.  Implicit in growth, is challenge.  To grow, we first have to find the courage and conviction to overcome the uncertainty and fears that humans are deeply wired to avoid.  Whether these are fears which we are open about, or micro fears we don’t want anyone to know, they are uncomfortable and stop us from acting.

That’s why recognizing that growth is uncomfortable, and learning how to act through challenge, uncertainty and fear is required to unlock your full potential.  

Uncomfortable Growth is the process by which we turn trials into insight and triumph. It is the tension between “I want to - but can I?”  It is how you can continually turn uncertainty into possibility and opportunity to become more.  

If you learn how.

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“COVID-19 has been so hard.  I really wasn’t coping.


“I feel stuck, but I don’t know how to change it”


“I hate my job, but I need the money, so I guess I don’t have a choice”


“The older I get, the more fearful I become”


“I was made redundant last year at the age of 48, and I haven’t been able to get another job. Is that it, because I feel washed up”


“I more anxious I feel, the more I reach for the wine”


“Everyone seems to have their lives sorted …except me.”

How is Uncomfortable Growth relevant in my life?

Covid-19 saw the instant merging of our professional and personal lives.  What was previously kept apart, suddenly became one, and we loved it (so much so that employees are quitting their jobs if required to go back).  


That’s because we are whole people seeking growth and meaning across our entire lives, not just one part.  

Uncomfortable Growth is relevant to you as a whole person:  your inner self, your career, your family and your contribution, whatever that may look like.


It is why the symbol for Uncomfortable Growth is an infinity knot representing the four domains of a whole person.  Each domain is important on its own, but they are also intertwined and affect you as a whole person.  Uncomfortable Growth is about how all parts of you together create meaning and growth.  

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“I’m so exhausted – trying to be a good mother as well as invest in my career.  Both are so important to me, but I feel like I’m failing at both”


“When I’m unhappy in my career, it affects everything, and my family pay for it.”


“Work doesn’t hold the same meaning for me anymore, but I don’t know what else I want to do.”


”I’m going through a divorce and some days it feels like I am going crazy – and can’t see a way forward."


”A close friend of mine passed away and has really made me think about my own life, and what my priorities are.”

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