OMD Elevate is a new marketing training program, that is designed to help accelerate marketing skills most critical for growth for OMD clients.
Morganiser: Marketing Excellence
The course will cover how to achieve commercial marketing success providing principles, processes & tools to drive an effective customer experience led approach. The Morganiser focuses on engaging the consumer for brand and business performance, providing 7 straightforward steps for marketing success, building your capability and your team’s success now, and for the future.
Success from identifying & changing consumer behaviour
Developing consumer insights from data, analytics & research
Developing & prioritising marketing strategy & planning
Maximising the contribution of agency partners
Identifying the most engaging & effective ideas
Delivering marketing execution with excellence
Measurement and improving capability
Steps for Marketing Excellence
Customer Experience Excellence
This course, curated by senior marketing leaders, brings together all of the critical pieces that are demanded of senior executives today in delivering customer experience - the holy grail - giving you real clarity on how to apply these insights to your business.
Join leading fellow executives and hear from guest speakers and CX experts on their struggles, learnings and achievements and learn ways tobenchmark your organisation on your CX progress to propel you forward faster.
CX ‘OUTSIDE IN’ - 4 steps to bring the customer into your business
CX ‘INSIDE OUT’ - 5 steps to build and leverage your culture for customer engagement
INSIGHT GENERATION - synthesising massive data, and stakeholder complexity
CX METRICS & KPIs - that make sense with the P&L
DESIGN THINKING - core principles and tools for innovation
BRAND DEVELOPMENT -
the next practice brand model
DEVELOPING CX CAPABILITY - for your teams, your stakeholders and yourself
CX WAYS OF WORKING - Agile marketing strategy and planning
THE ROLE OF THE C-SUITE
– what you need to lead and succeed
This one-day hands on workshop is developed by CMO’s and marketing leaders. The workshop teaches you the basics of MacMORGAN Design Thinking and agile methods, giving you real, practical tools that you can take into the workplace and put to use the very next day.
You will learn how to use design thinking to derive innovative and disruptive solution from complex problems, and how to implement those solutions through Agile methods.