Journey to Insight to Growth | MacMORGAN
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Journey to Insight to Growth

“JIG” (Journey to Insight to Growth) turns customer journey mapping into actionable insights and an operational growth plan for your organisation.

This is valuable as.....

  • Customer Journey Mapping is a tool - not the end point. This ensures that the customer journey exercise results in actionable insights and an operational growth plan to drive growth

  • As CX is the output of multiple functions working together, this identifies very clearly who does what

 

This is a structured and facilitated process, using our “Define, Decide, Do” methodology that empowers teams to contribute, collaborate and conclude on outcomes

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DELIVERABLES

  • Identification of Key Persona(s) for developing journey maps

  • Journey Maps which identify pain points, opportunity points and insights

  • Synthesizing the Journey Map into insights which can be operationally actioned

  • Development of a growth plan - including tasks, measures, and roles & responsibilities

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BEST FOR

Customer Experience, Marketing, Customer Service, Sales, Operations

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This is highly effective when run as a cross functional team

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TIMEFRAME

1 week sprint (team meet mornings only)

or

over 2-4 weeks (approx 3 workshops)

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TAKEAWAYS

  • Strategic Persona(s)

  • Customer Journey Map(s)

  • Insights & CX Growth Plan

MacMORGAN have proudly led CX Transformation for.....

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