Journey to Insight to Growth | MacMORGAN

Journey to Insight to Growth

“JIG” (Journey to Insight to Growth) turns customer journey mapping into actionable insights and an operational growth plan for your organisation.

This is valuable as.....

  • Customer Journey Mapping is a tool - not the end point. This ensures that the customer journey exercise results in actionable insights and an operational growth plan to drive growth

  • As CX is the output of multiple functions working together, this identifies very clearly who does what

 

This is a structured and facilitated process, using our “Define, Decide, Do” methodology that empowers teams to contribute, collaborate and conclude on outcomes

DELIVERABLES

  • Identification of Key Persona(s) for developing journey maps

  • Journey Maps which identify pain points, opportunity points and insights

  • Synthesizing the Journey Map into insights which can be operationally actioned

  • Development of a growth plan - including tasks, measures, and roles & responsibilities

BEST FOR

Customer Experience, Marketing, Customer Service, Sales, Operations

This is highly effective when run as a cross functional team

TIMEFRAME

1 week sprint (team meet mornings only)

or

over 2-4 weeks (approx 3 workshops)

TAKEAWAYS

  • Strategic Persona(s)

  • Customer Journey Map(s)

  • Insights & CX Growth Plan

MacMORGAN have proudly led CX Transformation for.....

CONTACT

US

M: +61 432 906 790

E: Rowena@macmorgan.co

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