Journey to Insight to Growth
“JIG” (Journey to Insight to Growth) turns customer journey mapping into actionable insights and an operational growth plan for your organisation.
This is valuable as.....
Customer Journey Mapping is a tool - not the end point. This ensures that the customer journey exercise results in actionable insights and an operational growth plan to drive growth
As CX is the output of multiple functions working together, this identifies very clearly who does what
This is a structured and facilitated process, using our “Define, Decide, Do” methodology that empowers teams to contribute, collaborate and conclude on outcomes
Identification of Key Persona(s) for developing journey maps
Journey Maps which identify pain points, opportunity points and insights
Synthesizing the Journey Map into insights which can be operationally actioned
Development of a growth plan - including tasks, measures, and roles & responsibilities
Customer Experience, Marketing, Customer Service, Sales, Operations
This is highly effective when run as a cross functional team
1 week sprint (team meet mornings only)
over 2-4 weeks (approx 3 workshops)
Customer Journey Map(s)
Insights & CX Growth Plan