Design Thinking NPD Workshops
Disruptive innovation requires anticipating fast evolving consumer needs, which is where Design Thinking methodology has proven success
This is valuable as.....
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80% of innovations fail. Design Thinking methodology is proven to significantly increase rates of success (Harvard Business School 2016)
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If you distribute via retailers / partners, then getting them energized with your future plans early, has an impact on how much they invest in your success.
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Having a process to create innovation drives team collaboration, creativity and engagement
This is a structured and facilitated planning / innovation process, using Design Thinking methodology to generate disruptive ideas and prioritise
DELIVERABLES
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Detailed understanding of the Design Thinking Process
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Customer Journey Maps. Insights, & NPD ideas - assessed and prioritised.
BEST FOR
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Marketing teams
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Sales teams
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Customer teams
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Innovation teams
TIMEFRAME
Approximately 1-3 weeks
TAKEAWAYS
Documented Innovation Ideas outlining the customer journey, opportunity and top ideas - fleshed out into concepts and assessed
MacMORGAN have proudly led Design Thinking NPD Workshops for.....
