Design Thinking NPD Workshops

Disruptive innovation requires anticipating fast evolving consumer needs, which is where Design Thinking methodology has proven success

This is valuable as.....

  • 80% of innovations fail. Design Thinking methodology is proven to significantly  increase rates of success (Harvard Business School 2016) 

  • If you distribute via retailers / partners, then getting them energized with your future plans early, has an impact on how much they invest in your success.

  • Having a process to create innovation drives team collaboration, creativity and engagement

 

This is a structured and facilitated planning / innovation process, using Design Thinking methodology to generate disruptive ideas and prioritise

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DELIVERABLES

  • Detailed understanding of the Design Thinking Process

  • Customer Journey Maps. Insights, & NPD ideas -  assessed and prioritised.

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BEST FOR

  • Marketing teams

  • Sales teams

  • Customer teams

  • Innovation teams

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TIMEFRAME

Approximately 1-3 weeks

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TAKEAWAYS

Documented Innovation Ideas outlining the customer journey, opportunity and top ideas - fleshed out into concepts and assessed

MacMORGAN have proudly led Design Thinking NPD Workshops for.....

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