The Art & Science of Ideas

Ideas are the life-blood of any company - from process improvements to disruptive new products.  But how do you define & evaluate ideas - to chose? 

This is valuable as.....

  • Ideas that win awards are often not effective at driving business results. This framework helps teams understand how to get ideas that engage & sell 

  • Based on analysis of 1000’s of ideas - this strategic framework provides a data based assessment of how an idea works to drive behaviour change​

  • Ideas are important for every function - as part of creating a culture of innovation.  This training will help engage and empower all your employees 


  • Deep understanding of the 4 drivers of engaging ideas that sell

  • Case study practice in defining & assessing ideas, and feeding back to others

  • Application to your own business


  • Marketing / Innovation teams with their agencies or partners

  • Any team looking to innovate with ideas


1/2 day training + 1/2 day application to your business


  • The Art and Science of Ideas Training Materials, Ideas A5 laminated reference guide, 

  • 12 weeks of EDM’s with additional tips and tricks - for embedding the learning

MacMORGAN have proudly led Art and Science of Ideas program for.....



M: +61 408 769 029


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