The Art & Science of Ideas

Ideas are the life-blood of any company - from process improvements to disruptive new products.  But how do you define & evaluate ideas - to chose? 

This is valuable as.....

  • Ideas that win awards are often not effective at driving business results. This framework helps teams understand how to get ideas that engage & sell 

  • Based on analysis of 1000’s of ideas - this strategic framework provides a data based assessment of how an idea works to drive behaviour change​

  • Ideas are important for every function - as part of creating a culture of innovation.  This training will help engage and empower all your employees 

deliverable.png

DELIVERABLES

  • Deep understanding of the 4 drivers of engaging ideas that sell

  • Case study practice in defining & assessing ideas, and feeding back to others

  • Application to your own business

all levels.png

BEST FOR

  • Marketing / Innovation teams with their agencies or partners

  • Any team looking to innovate with ideas

timeframe.png

TIMEFRAME

1/2 day training + 1/2 day application to your business

key takeaways.png

TAKEAWAYS

  • The Art and Science of Ideas Training Materials, Ideas A5 laminated reference guide, 

  • 12 weeks of EDM’s with additional tips and tricks - for embedding the learning

MacMORGAN have proudly led Art and Science of Ideas program for.....

1200px-Citi.svg.png
1553124126658.png
1200px-Tourism_Australia_logo.svg.png
b297489127e79c4b5fdb28eae62a00e5.png
icon2x.png
Geoff turner test ideas.png