3-Year+ Innovation Strategy
To move from incremental to disruptive - innovation requires lead-time for development and prototyping, so a 3-5 year pipeline is critical for sustainable success.
This is valuable as.....
Innovation can be product, services, experiences, bundled solutions - among other things - and anticipating future consumer & customer needs increases your chances of success.
This is a structured and facilitated planning / innovation process, using a “Triple Win” framework (Customer, Consumer, Company) to evaluate innovation areas, and your organisations right to win.
Where to play
How to Win
Right to Win
Senior Marketing team
Approximately 2-4 weeks
A document outlining consumer trends and needs, customer priorities and needs, and company vision. This then translates into an innovation strategy, with where to play, how to win and right to win, and an action plan