When building brands and business, communications planning is a critical annual process
TRES is a key step in annual planning
How to develop stories that influence
7 steps to building commercially successful campaigns
Communications planning that turns stories into action
Blurring of media
The blurring of new channels, platforms and technologies,
as well as multiple agencies creates confusion and pain points
How do you brief your agencies on what is strategically important in this complex media world?
That’s why MacMORGAN developed TRES
A way to prioritise how we connect with consumers first
Online or offline to be identified strategically
Customer journey mapping forces prioritisation – against the connections and moments that matter most
Our process empowers your agencies
To get a holistic response that answers your brand challenge
TRES identifies the strategic connections
To deliver your desired consumer behaviour change
It uniquely integrates online and offline together.
Get a holistic response
That answers your brand challenges
We guarantee your Communications brief will be 80% complete by the end of the 1 day workshop.
Head of Strategy
This process was fantastic. Rather than back and forth for weeks over email – we were able to understand, contribute, and get really clear on what we needed to do. Having it facilitated with this process saved months, and made working with other agencies so much easier. All of us were grinning at the end