Student Recruitment | MacMORGAN | Australia

How to influence international students to choose you?

Prioritise countries and develop relevant messages to create referrals that influence the students most likely to enrol

The Challenge With Student Recruitment

Universities are challenged on how to meaningfully connect with future potential students - across cultures & markets
The broker model restricts a universities ability to directly drive & target international student recruitment
Agents
Official one-size-fits-all communications fail to connect and influence international students
Advertising
Hard to effectively buy media in an overseas market -  is it effective or a drop in the ocean?
International Media
Overseas events are expensive per high quality lead
Events

Traditional Advertising Fails To Influence International Students To Choose You

Add advocacy to your advertising campaigns to influence international students to choose you

The 4-steps To Improve Your Student Recruitment

Influence the international students most likely to choose your institution by creating relevant messages shared by student’s most trusted advisors
Prioritise countries
Prioritise countries and areas of study based on their growth potential and your ability to win, against your strategic priorities to maximise the benefit from your recruitment investment.
Empathise with international cultures
Develop relevant messages for students from each country, by recognising the different country specific influences that create unique attitudes and behaviours towards their choice of higher education institute.
Efficiently target international students
Focus on the students most likely to enrol at your institution, by recognising the importance of knowing someone who already lives in the local community, who will provide a new international student with support and a home away from home.
Effectively engage international students
Engage trusted advisors to create in-language content that is shared within a cultural community among family and friends to create advocacy and referral for your institution, avoiding your message being ignored among the 1000’s of advertising messages they see everyday.

How To Prioritise Countries For International Student Recruitment Investment

1
Assess their potential for growth and your ability to win against your strategic priorities
Potential for growth
Australian market
Institution's cohort
Area of study fit
Ability to win
Rankings
Reputation
Local community
Strategic Priorities
Growth
Diversity
Launch

How To Empathise With International Cultures

2
Uncover the influences that drive unique attitudes and behaviors
Influences
People
Cost
Attitudes
Needs
Perceptions
Behaviors
Verification
Decision making

Which Students Are Most Likely To Enrol?

3
Students who are globally connected to family/friends who provide them with support and a home away from home
Globally connected
Networks
Trust
Support
Advice
Cost of living
Home away from home
Cultural transition
Friendship

How To Effectively Engage International Students To Choose You

4
Use trusted advisors to create in-language content that is shared by the cultural community
Trusted advisor
Referral
Understanding
In-language
Recognised
Competitive advantage
Cultural community
Globally connected
Shared experience

Our Services

MacMORGAN has partnered with the Red Elephant Group to offer a full end-to-end service from planning and research through to content production and media buying.
4
John Chatterton worked as marketing leader for both product, services and education organisations, before joining Australia’s leading marketing and experience management consultancy, focussing on operationalising next practice growth through your brands, people and customers.
We collaborate with higher education providers to drive growth by transforming their student recruitment experience, utilising our unique cross-category experience to redevelop next practice experience management practices for higher education sector.