MAC-Celeration
60 day strategic plan
As the complexity of marketing accelerates, how do you manage the present business, while creating the future?
Every board member has an opinion on marketing - how do you align them to what really matters?
So we've developed Mac-celeration
A complete strategic plan in 60 days
Why
Objectives:
Develop a board supported plan within 60 days
What
Define
Decide
Co-develop Strategy & Plan
Do
100 days
Presentation
How
Vision, Mission, KPIs
Strategy, Execution Plan, Innovation
Capability, Training, Ways of Working
How does Mac-celerate help CMO’s?
CMO’s are already busy and under pressure to deliver the business. When do they get the time to create the future?
Mac-celerate gives you CMO level partners – with operational expertise and leading edge frameworks to help you create the future - while still delivering the current business
Consumer centricity today is much bigger than marketing – its all functions
Mac-celerate identifies the intersection with all business functions – to drive board & cross functional alignment
High performing organisations consistently perform better across all critical capabilities.
Mac-celerate helps you benchmark your capabilities, and provide training that upskills and empowers your teams to deliver
70% of change programs fail, primarily due to lack of alignment.
Mac-celerate integrates a change management plan that enrolls all stakeholders, and connects vision, with strategy, with capability, to succeed
