John consults to higher education institutions, helping them develop more impactful marketing and recruitment programs by embedding the student experience at the heart of the decision making process.
He has 20 years’ global and local experience as a marketing director and consultant, within both the education and corporate worlds. Most notably as the Chief Marketing Officer of Macquarie University.
His diverse experience gives him a unique and highly sought after perspective on global education marketing strategy. He is able to draw upon his broad cross-category experiences to offer institutions unique insights and solutions to help them achieve more with the same resources.
As a marketing leader who has implemented numerous transformation plans, John is adept at developing practical solutions that work in the real world to deliver capability improvements over time.
+61 432 906 790
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John is focussed on helping organisations refocus their way of working to place the customer at the heart of their decision making to drive growth. Bringing the "outside-in" to recognise that different people have different reasons for doing different things.
Starting by understanding the target market's unique attitudes and behaviours, ensures all decisions are anchored in a customer truth.
John has judged several prestigious marketing awards;
Adnews Agency of the year; 2014, 2015, 2016 & 2017
APAC Effie award judge; 2016 & 2017
Universities Australia Marketing & Communications Awards, Best Marketing Campaign award judge; 2018 and 2019.
John presented a masterclass at the AIEC 2019 conference; “agents of choice; implementing an education framework”.