We provide consulting leadership and learning support for organisations wanting to achieve innovation excellence with consumer-centric marketing. We also stay connected to the start-up community through various organisational partnerships as we believe innovation isn't something you should do from the sidelines.
As marketing leaders, our experience is in managing transformational innovation to better serve the consumer at every touch point.
Proven track record of delivery at Johnson & Johnson, Citibank, Procter & Gamble, Standard Chartered Bank, and in local contexts for Bankwest (HBOS), Nestle, Tabcorp, Macquarie University.
The Innovation Catalyst Approach
The Output: a disruptive big idea - in 1 week
1 week Sprint
Inspired by radical strategic & creative techniques
live consumer feedback
Empowered to disrupt & deliver
Successful outcomes requires the blending of all 3 – with expert knowledge of the proven process – and experienced facilitation.
The Catalyst Propellers
MacMorgan integrate their proprietary strategic marketing tools with fun examples to illustrate and ensure diverse skill sets are equally empowered to contribute, and the outcome is front & centre.
Creativity in groups needs to be unlocked – through layered techniques. These need to be woven throughout the engagement – to inspire thinking, action and outcomes.
Integrating live feedback – from real consumers, super-fans and each other enables the biggest ideas to rapidly bubble to the top – and be expanded into bigger ideas & touchpoint stories.
Innovation Learning & Workshops
Partnering for Innovation Success - MacMorgan offers courses in Innovation Excellence and bespoke workshops
Individual Learning Courses
Join one of our open training programs to achieve innovation excellence
Let us facilitate your next innovation workshop with our innovation process
MacMORGAN Ventures & Incubator
Partnering for Next Practice Marketing Success
We partner with customer let organisations to develop next practice capability for brands, businesses and their people.
Building business value through engaging with the start-up community, VC & PE
An incubator developing next practice products and opportunities