MacMORGAN Next Practice Marketing

Helping organisations operationally transform

to become customer-centric 


Marketing Learning


Marketing Consulting





Leisa Bacon
Director of Audiences


"The ABC Audiences division worked closely with Rowena & John from MacMORGAN, to improve our campaign process, which had been a source of frustration. The outcome and commitment to the process has been amazing! We now have an empowered, highly motivated, high functioning, ‘horizontal team’. Rowena’s unique way of leading through facilitation, by drawing on her own extensive experience, has ensured the team really own the outcome, which has been critical to the success."

MacMorgan Clients

MacMORGAN Clients

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What is Next Practice Marketing? 

C-Suite understand they must shift from product push to customer first

But with greater pressure, complexity, & fewer resources - the question is not why, but how?

Product Push

Business Pressures

More with Less

Innovation with BAU

More Competition


New Specialist Teams

New Technologies

New Metrics


New Competencies

New Ways of Working

Reduced Training

Customer Centric

MacMORGAN Helps You Transform

With the customer at the centre

Our 3 step Define, Decide, Do process helps you find the right focus to operationalise transformation

Customer Experience

From a product-centric focus to customer experience (CX)

Customer Centric

Finding the right CX focus for your business & brands

Next Practice Transformation

Developing culture from the inside-out - customer success from the outside-in

What Makes MacMORGAN Different?

We deliver growth solutions that stick

Customer Centric
Top global CMOs
Australian Marketing Consultancy

Customer Focused, Transformational Marketing

Seasoned Marketing Leadership

Australian Based Global Reach

We develop bespoke growth solutions designed for your culture - so they stick

Seasoned CMOs with global leadership experience for some of the world's biggest companies

Australian based with an office in Singapore - working with local and global brands

About Us

Respect. Honesty. Uncompromised.
Expertise. Partnership.


Our founder's Scottish roots has inspired the creation of a company with the highest professional qualities, anchored in values with the highest integrity.

Contact Us

Take the Conversation Further


To discuss how we can support your marketers to grow your business, get in touch.

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