Higher Education Services

Understand. Engage. Influence. Collaborate.


Drive growth by developing student-centered recruitment plans, tailored to each market.


We recognise that students from different markets care about different issues when it comes to choosing where to study.

We help you understand how to connect with your target audience in a more relevant way, by identifying the key issues students in each country care about the most when deciding where to study.

Click here for more information.

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Institutional brand-led strategies are often developed with one message for all markets.


But not all markets are interested in the same issues to the same degree, so one message can't be relevant and motivating in all markets.


We help you build preference by matching the issues students care about the most in each market with your institutional advantages to create compelling propositions tailored to each market.

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We develop culturally relevant content by identifying the issues the target market cares about the most to influence them to change their attitudes and behaviour towards your institution.


We recognise the important role of family, friends and “people like me” on social media by replacing traditional creative and media with more emotionally engaging, in-language, advocacy driven campaigns.


We help you stand out from your competitors and grow faster, by engaging prospective students in the issues they care about the most, through their most trusted advisors.  

Click here for more information.

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It’s hard to successfully collaborate across large, complex organisations when you have to deal with a tsunami of urgent requests, implement new technology and deal with that nagging doubt that the team structure isn’t quite right. 


We help you increase cross-functional collaboration and job satisfaction, by addressing pain points and establishing high performing team behaviours.

Click here for more information.

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International Agent Mystery Shopping is the only international benchmarking research built to help you improve the impact of your international recruitment activity, by understanding what your agents in different markets discuss with your prospective students.


When you know which issues the agents and students care about the most, how your institution is perceived and how supportive your agents are, you can identify which activities would engage agents and students in why you are a better choice than your competitors.

Click here for more information on International Agent Mystery Shopping.

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This is valuable as.....

Recruiting globally means thinking locally.

The traditional approach to marketing focuses on the key messages the institution wishes to project into the market, failing to engage the target market in the issues they care about the most.


Our culturally optimised approach recognises that each market's unique history and culture has shaped their students' attitudes and behaviors towards deciding where to study. We identify those cultural insights to develop campaigns that are more relevant and engaging than traditional advertising to develop your competitive advantage in each market.



  • Market-specific insights.

  • Compelling proposition.

  • Culturally optimised campaigns.

  • Cross-functional collaboration.

  • Improved agent network performance.

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  • Head of Marketing

  • Head of Recruitment

  • Head of international

  • Their teams



Bespoke, dependent of scope of project

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MacMORGAN have proudly worked with top universities such as.....