CX for CMOs | MacMORGAN | Australia

CX for CMOs: 1 Day Intensive

Invest 1 day to improve your CX leadership

Next course: 

Please register your interest for quarter 1 2019 (Sydney)

Sue Hogan
Chief Executive Officer
Healthcare Industry

"A highly engaging and instructive session filled with the insight and structure of 

experienced strategic leaders who have direct experience with leading change, 

understanding the customer and what organisations need to do to get this right 

from a strategy, process and people perspective... I highly recommend this to 

Executive leaders accountable for and passionate about their customer experience."

Utilises CX Principles

What is CX for CMOs?

CX for CMOs is a one-day intensive workshop developed exclusively for CMOs.

The workshop covers the critical components of customer experience, focusing on strategy, planning, processes, tools and resources required for successful business leadership.

 

The workshop is facilitated by David Morgan and Rowena Millward, two highly-respected and successful former global CMOs, as well as industry experts with extensive operational experience. Peer discussion, debate and shared learning will round out the course.

Developed and delivered by top global CMOs
Process for customer centric transformation
Simple, smart tools that are easy to use 
Average course rating

4.6/5

Why should I spend 1 day on CX?

Why is it worth your time?

The demands on leaders have never been greater.
The executive team must deliver brand and business growth with less; fewer people and resources, less training, less expertise and less investment, while the competitive environment becomes increasingly more challenging and complex. CX for CMOs will examine the critical drivers of customer experience in order to deliver business growth. You’ll take away an understanding and knowledge of what you need – both now and into the future – to succeed.

Why is it different?

While there are a multitude of learning opportunities for junior and mid-level professionals, there are few structured and curated learning opportunities for CMOs.  CX for CMOs is run by global CMOs who have global leadership experience and expertise. It has been developed in consultation with the senior leadership community who understand what’s critical to drive growth today, with topics identified by senior executives as the most useful. The workshop has been designed to enable you to develop your knowledge and improve the operational effectiveness of your brand building and business efforts.  Importantly, it will connect you with your peers to facilitate learning through discussion, debate and shared insight.

What does good CX look like?

Inside-out Culture Transformation

 

A customer obsessed culture, with integrated organisational design that influences every customer touchpoint

Outside-in CX Transformation

 

A customer centric approach with a single view of the customer & delivery that exceeds expectation

Developing culture from the Inside-Out, Customer Success from the Outside-In

Course Curriculum     

This course, curated by senior marketing leaders, brings together all of the critical pieces that are demanded of CMOs today in delivering customer experience - the holy grail of marketing – giving you real clarity on how to apply these insights to your business.


Join leading fellow executives and hear from guest speakers and CX experts on their struggles, learnings and achievements and learn ways tobenchmark your organisation on your CX progress to propel you forward faster.

CX ‘OUTSIDE IN’ - 4 steps to bring the customer into your business
CX ‘INSIDE OUT’ - 5 steps to build and leverage your culture for customer engagement
INSIGHT GENERATION - synthesising massive data, and stakeholder complexity
CX METRICS & KPIs - that make sense with the P&L
DESIGN THINKING - core principles and tools for innovation
BRAND DEVELOPMENT -
the next practice brand model
DEVELOPING CX MARKETING CAPABILITY - for your teams, your stakeholders and yourself
CX WAYS OF WORKING - Agile marketing strategy and planning
THE ROLE OF THE CMO – what you need to lead and succeed

Guest Speakers

From CX leadership to business leadership

The importance of trust

Why the big consultancies are making moves on MarComms, and how marketers can benefit

The impact of Agile practices on marketing

How to hire CX expertise and how to be hired for CX expertise

Assessing your CX capability to build your effectiveness

Managing multiculturalism as Australia’s new mainstream CX

Managing BAU through business distraction

The importance and emergence of Local Area Marketing and how to think about it

A sample of just some of our guest speaker topics

Prior Guest Speakers

Barni Evans CEO - Sportsbet
CMO of the Year 2017
 
Mark Reinke
CXO - Suncorp
 
Trisca Scott Branagan
Head of Marketing - ANZ
#5 in CMO50 2017
 
Phil Lynch
VP Asia-Pacific - Johnson & Johnson

Who is the course for?

High-calibre, high-potential commercial marketing leaders

Minimum 10 years' experience in marketing or business leadership

CMOs, Chief Customer Officers, Marketing Directors, Digital Marketing Leaders, Senior Marketing Leaders

Senior Commercial leaders who would gain from a deeper understanding of CX and next practice marketing. e.g. Sales, Finance, Customer Experience, Data & Analytics

Individuals who are prepared to learn and share their own learnings

One day learning program: 8:30-5pm
2 x guest speaker sessions

 Course Format

Post course support – ongoing support embedding the tools in your business - when you need it

 

2 hour follow up session with your business on the CX principles

 

Alumni group – where you can join course alumni and receive ongoing content and articles

Years Experience: 24

Companies Worked at:

  • Procter & Gamble

  • Coca-Cola

  • Berri

  • Johnson & Johnson & Visioncare

Industry guest speaker – organisations, academic groups and Mumbrella

Judging panellist for local and regional marketing effectiveness awards including; Advertising Media Effectiveness (AME) & The Effies

Lead mentor for The Marketing Academy

Program Facilitators

Years Experience: 31

Companies Worked at:

  • Samsung

  • Standard Chartered Bank

  • Citibank, Bank West

  • Procter & Gamble

  • Nestle

Industry guest speaker – organisations, academic groups and Mumbrella

Served on boards for several businesses including AANA, Simplot, Fonterra, Pacific Equity Partners, Shopper Media Group and Red Elephant

Lead mentor for The Marketing Academy

Rowena is a globally recognised marketing leader with 16 years experience in global marketing leadership roles across Australian and U.S for some of Johnson & Johnson’s most loved and most successful brands including; Neutrogena, Band Aid, Roc, Johnson’s Baby, Stayfree, Codral and Sudafed.

David Morgan is one of the world’s most senior and experienced marketing  professionals, with over 30 years in global marketing leadership for several of the world’s  largest companies including; Procter & Gamble, Citibank, Samsung, HBOS, Standard Chartered Bank, and Nestle

Join our next CX for CMOs course

Venue

The Deckhouse

End of Clarke Road, Woolwich Dock

NSW, 2110

 

Date & Time​

Wednesday

5th Sept 2018​

8.30 am to 5.00 pm

 

Fee

$1,995 plus GST

 per attendee

 

Where our attendees have come from

C-Suite professionals from these top organisations