CX for C-Suite: 1 Day Intensive
Invest 1 day to improve your CX leadership
Next course:
TBA
Sue Hogan
Chief Executive Officer
Healthcare Industry
"A highly engaging and instructive session filled with the insight and structure of
experienced strategic leaders who have direct experience with leading change,
understanding the customer and what organisations need to do to get this right
from a strategy, process and people perspective... I highly recommend this to
Executive leaders accountable for and passionate about their customer experience."
What is CX for C-Suite?
CX for C-Suite is a one-day intensive workshop developed exclusively for senior executives.
The workshop covers the critical components of customer experience, focusing on strategy, planning, processes, tools and resources required for successful business leadership.
The workshop is facilitated by David Morgan and Rowena Millward, two highly-respected and successful senior executives as well as industry experts with extensive operational experience. Peer discussion, debate and shared learning will round out the course.
Developed and delivered by top global CMOs
Process for customer centric transformation
Simple, smart tools and frameworks
Average course rating
4.7/5
Why should I spend 1 day on CX?
Why is it worth your time?
The demands on leaders have never been greater.
The executive team must deliver brand and business growth with less; fewer people and resources, less training, less expertise and less investment, while the competitive environment becomes increasingly more challenging and complex. CX for C-Suite will examine the critical drivers of customer experience in order to deliver business growth. You’ll take away an understanding and knowledge of what you need – both now and into the future – to succeed.
Why is it different?
While there are a multitude of learning opportunities for junior and mid-level professionals, there are few structured and curated learning opportunities for senior C-Suite leaders. CX for C-Suite is run by senior executives who have global leadership experience and expertise. It has been developed in consultation with the senior leadership community who understand what’s critical to drive growth today, with topics identified by senior executives as the most useful. The workshop has been designed to enable you to develop your knowledge and improve the operational effectiveness of your brand building and business efforts. Importantly, it will connect you with your peers to facilitate learning through discussion, debate and shared insight.
What does good CX look like?
Inside-out Culture Transformation
A customer obsessed culture, with integrated organisational design that influences every customer touchpoint
Outside-in CX Transformation
A customer centric approach with a single view of the customer & delivery that exceeds expectation
Developing culture from the Inside-Out, Customer Success from the Outside-In
Course Curriculum
This course, curated by senior marketing leaders, brings together all of the critical pieces that are demanded of senior executives today in delivering customer experience - the holy grail - giving you real clarity on how to apply these insights to your business.
Join leading fellow executives and hear from guest speakers and CX experts on their struggles, learnings and achievements and learn ways tobenchmark your organisation on your CX progress to propel you forward faster.
CX ‘OUTSIDE IN’ - 4 steps to bring the customer into your business
CX ‘INSIDE OUT’ - 5 steps to build and leverage your culture for customer engagement
INSIGHT GENERATION - synthesising massive data, and stakeholder complexity
CX METRICS & KPIs - that make sense with the P&L
DESIGN THINKING - core principles and tools for innovation
BRAND DEVELOPMENT -
the next practice brand model
DEVELOPING CX CAPABILITY - for your teams, your stakeholders and yourself
CX WAYS OF WORKING - Agile marketing strategy and planning
THE ROLE OF THE C-SUITE
– what you need to lead and succeed
Who is the course for?
High-calibre, high-potential commercial C-Suite leaders
Minimum 10 years' experience in marketing or business leadership
Senior Commercial leaders who would gain from a deeper understanding of CX and next practice marketing. e.g. Marketing, Sales, Finance, Customer Experience, Data & Analytics
Individuals who are prepared to learn and share their own learnings
Guest Speakers
From CX leadership to business leadership
The importance of trust
Why the big consultancies are making moves on MarComms, and how marketers can benefit
The impact of Agile practices on marketing
How to hire CX expertise and how to be hired for CX expertise
Assessing your CX capability to build your effectiveness
Managing multiculturalism as Australia’s new mainstream CX
Managing BAU through business distraction
The importance and emergence of Local Area Marketing and how to think about it
A sample of just some of our guest speaker topics
Prior Guest Speakers
Barni Evans CEO - Sportsbet
CMO of the Year 2017
Mark Reinke
CXO - Suncorp
Trisca Scott Branagan
Head of Marketing - ANZ
#5 in CMO50 2017
Phil Lynch
VP Asia-Pacific - Johnson & Johnson
Course Format
One day learning program: 8:30-5pm
2 x guest speaker sessions
Post course support – ongoing support embedding the tools in your business - when you need it
2 hour follow up session with your business on the CX principles
Years Experience: 25
Companies Worked at:
-
Procter & Gamble
-
Coca-Cola
-
Berri
-
Johnson & Johnson
Industry guest speaker – organisations, academic groups and Mumbrella
Judging panellist for local and regional marketing effectiveness awards including; Advertising Media Effectiveness (AME) & The Effies
Lead mentor for The Marketing Academy
Program Facilitators
Years Experience: 31
Companies Worked at:
-
Samsung
-
Standard Chartered Bank
-
Citibank, Bank West
-
Procter & Gamble
-
Nestle
Industry guest speaker – organisations, academic groups and Mumbrella
Served on boards for several businesses including AANA, Simplot, Fonterra, Pacific Equity Partners, Shopper Media Group and Red Elephant
Lead mentor for The Marketing Academy
Rowena is a globally recognised corporate leader with 16 years experience in global marketing leadership roles across Australian and U.S for some of Johnson & Johnson’s most loved and most successful brands including; Neutrogena, Band Aid, Roc, Johnson’s Baby, Stayfree, Codral and Sudafed.
David Morgan is one of the world’s most senior and experienced senior executives, with over 30 years in global marketing leadership for several of the world’s largest companies including; Procter & Gamble, Citibank, Samsung, HBOS, Standard Chartered Bank, and Nestle
Join our next CX for C-Suite course
Venue
The Deckhouse
End of Clarke Road, Woolwich Dock
NSW, 2110
Date & Time
TBA
8.30 am to 5.00 pm
Fee
$1,995 plus GST
per attendee
Where our attendees have come from
C-Suite professionals from these top organisations
