MacMORGAN Consulting
Define + Decide + Do
We provide consulting leadership and support for organisations stepping forward with consumer-centric marketing.
As marketing leaders, our experience is in managing transformational change to better serve the consumer at every touchpoint. Proven track record of delivery at Johnson & Johnson, Citibank, Procter & Gamble, Standard Chartered Bank, and in local contexts for Bankwest (HBOS), Nestle, Tabcorp, Macquarie University.
Tracy Marshment
General Manager of Marketing
Tabcorp
"Working with MacMORGAN means you benefit from highly experienced marketing professionals... they were able to work flexibly and craft a program that suited our needs. I would definitely use them again and recommend them to any other CMO"
MacMORGAN helps you transform
With the Customer at the Centre
Our 3 step Define, Decide, Do process helps you find the right focus to operationalise transformation
From a product-centric focus to customer experience (CX)
Finding the right CX focus for your business & brands
Developing culture from the inside-out - customer success from the outside-in
Our Transformation Model
Pinpoints what you need to succeed
Then embeds it operationally into a next practice capability
We implement Define, Decide, Do
Delivering measurable outcomes through strategy, execution & capability
Why
Objectives:
What do you need to achieve?
What
Define
Decide
Co-develop Strategy & Plan
Do
Board Presentation
How
Vision, Mission, KPIs
Strategy, Execution Plan, Innovation
Capability, Training, Ways of Working
Our delivery is differentiated
We specialise in operational “end-to-end” delivery
MacMORGAN only hires client side, C-Suite marketing leaders with proven track records.
We know how to get the job done, because we’ve done the job.