What is a Marketing Competency Framework?
People need clear direction on what is expected of them, and how they can succeed.
As marketing & CX complexity continues to increase – a competency framework is critical to setting expectations on skills and behaviours, and motivating individuals and teams to grow and succeed – at all levels
How does a framework help?
By providing clear direction on what skills are needed to succeed, you empower each person to higher performance everyday
Clear Skills & Behaviours
For different roles
For different marketing roles
How it intersects with other roles
Deliver on expectations
Know how to develop
Own their career path
Our Bespoke Competency Frameworks
As each organisation is unique, MacMORGAN develop bespoke competency frameworks. So you focus your teams on building the skills they need to drive the business, while reducing silos and improving retention.
Designed for your business, below is an illustrative example:
”I didn’t appreciate how much confusion there was....now my whole team is clear on what the buzzwords actually mean, and what we need to get on and do!”
CMO, Retail industry