Examples of Our Work

Objective

Support the transformation of Australia’s leading sales operation from a traditional media transaction model to a fully aligned, client partnership model.

Scope

• Design and develop new model, up-skilling current operational teams.

• Work with key clients using MacMORGAN processes and tools, to design and develop better consumer centric marketing outcomes.

Outcomes

• Training and process development embedded in teams

• Key client partnership models now underway

Objective

Transform the market leading wagering business, under threat from new digital competitors, from a tactically reactive approach to strategic consumer centric marketing.

Scope

• Design and implement new strategic processes, frameworks and tools.

• Lead and train the team in a new go-to-market model

• Move from events focus to consumer centric focus

Outcomes

• Full process defined, designed and implemented

• Marketing Department aligned and training delivered

• New marketing planning process established

• Campaign planning & development supported

• Supported future strategic Marketing Plan

• Coach and embedding underway

Objective

Transform a traditional go-to-market technology model by leveraging an underutilised CRM platform.

Scope

• Over 30 cross functional stakeholders

• Large technology investment

• Define Purpose, Process, and Output

Outcomes

• CRM marketing project restructured and re-juvinated

• Three key operational weaknesses identified and addressed

• Purpose redefined and strategically aligned across all stakeholders

• New process implemented and embedded

Objective

Following extensive reviews, support the transformation of an outmoded marketing model to best-in-class leadership.

Scope

• Over 140 marketers, agency partners 

• 9 Faculties, 5 owned Entities

• Plus aligning the Executive Leadership Group

Outcomes

• Gained organization-wide strategic alignment

• Marketing process design and implementation

• Marketing training

• Supported marketing campaign planning & development

• Supported development of three year Strategic Plan

Case Studies

Our primary service is to help organisations transition and develop consumer-centric approaches. We are structured with principes, processes, tools and expertise to help organisations do this, from the Board to consumer facing frontline staff.

Tailored Approach: Define + Decide + Do

Every organisation has different requirements, and their relationships with their consumers configures differently.

So we tailor our approach. To learn more, see our MacMORGAN Consulting section.