Examples of Our Work

Objective
Support the transformation of Australia’s leading sales operation from a traditional media transaction model to a fully aligned, client partnership model.
Scope
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Design and develop new model, up-skilling current operational teams.
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Work with key clients using MacMORGAN processes and tools, to design and develop better consumer centric marketing outcomes.
Outcomes
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Training and process development embedded in teams
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Key client partnership models now underway

Objective
Transform the market leading wagering business, under threat from new digital competitors, from a tactically reactive approach to strategic consumer centric marketing.
Scope
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Design and implement new strategic processes, frameworks and tools.
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Lead and train the team in a new go-to-market model
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Move from events focus to consumer centric focus
Outcomes
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Full process defined, designed and implemented
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Marketing Department aligned and training delivered
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New marketing planning process established
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Campaign planning & development supported
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Supported future strategic Marketing Plan
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Coach and embedding underway

Objective
Transform a traditional go-to-market technology model by leveraging an underutilised CRM platform.
Scope
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Over 30 cross functional stakeholders
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Large technology investment
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Define Purpose, Process, and Output
Outcomes
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CRM marketing project restructured and re-juvinated
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Three key operational weaknesses identified and addressed
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Purpose redefined and strategically aligned across all stakeholders
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New process implemented and embedded

Objective
Following extensive reviews, support the transformation of an outmoded marketing model to best-in-class leadership.
Scope
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Over 140 marketers, agency partners
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9 Faculties, 5 owned Entities
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Plus aligning the Executive Leadership Group
Outcomes
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Gained organization-wide strategic alignment
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Marketing process design and implementation
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Marketing training
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Supported marketing campaign planning & development
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Supported development of three year Strategic Plan
Case Studies
Our primary service is to help organisations transition and develop consumer-centric approaches. We are structured with principes, processes, tools and expertise to help organisations do this, from the Board to consumer facing frontline staff.
Tailored Approach: Define + Decide + Do
Every organisation has different requirements, and their relationships with their consumers configures differently.
So we tailor our approach. To learn more, see our MacMORGAN Consulting section.