Why a Capability Assessment?
Competencies are skills, knowledge and ability that drive the achievement of a company's business commitment.
Modern marketing now requires the integration of diverse competencies – traditional marketing plus digital and data based skills, with customer experience strategy, commercial acumen and leadership.
But the competencies you need most, depend on your business.
FMCG is different to Banking. E-Commerce is different to physical Retail.
The Mac-Assessment provides a detailed assessment of where your capability sits versus the external market. Based on the assessment of 10 critical competency clusters, it pinpoints where you are today, and how to develop the skills required for future success