Advanced Insights | MacMORGAN | Australia

Advanced Insights​

Insights are powerful, but in the age of information overload finding a fresh, mindset shifting insight is tough...

Which is why we developed

Advanced Insights

  With 4 different tools to help you get beyond the obvious to the deep insights which change behaviour 
1
The Insight Funnel
2
Customer Journey Mapping
3
The Engagement Spectrum
4
Coaching Insights Tool

Practical Case Studies

Coming from comedians, advertising and culture; breaking down how to move from facts to deeply motivating insights

With tools and principles on how this can be applied to your business – across shoppers, consumers and teams

Shoppers
Consumer
People
THINK: Deserve my money
THINK: Deserve my attention
THINK: Deserve my full talent
Supports:
  • Innovation
  • Better experience
  • Higher basket size
Supports:
  • Communication
  • New products
  • Superior services
Supports:
  • Trust
  • Development 
  • Commitment

Showing the true power of insights in driving business outcomes

Tools and principles

On how this can be applied to your business – across shoppers, consumers and teams

Shoppers
Consumer
People
THINK: Deserve my money
THINK: Deserve my attention
THINK: Deserve my full talent
Supports:
  • Innovation
  • Better experience
  • Higher basket size
Supports:
  • Communication
  • New products
  • Superior services
Supports:
  • Trust
  • Development 
  • Commitment

Showing the true power of insights in driving business outcomes

Popular and energizing 1 day program

Advanced Insights can be done in house (tailored to your business), or just sign up to one of our open training days

Relevant to any person in a marketing, category, sales, agency or role where consumer psychology is important. 

Head of Marketing Services

FMCG Food

This was a wonderful team building day, and a chance to step back and challenge ourselves on whether we had not good – but great insights. I’ve been in marketing a long time, and following this I rewrote the insight for my brand

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For More Information ​

 

Contact us for further information about our Advanced Insights program